Development status and countermeasures of Xinjiang wine brand based on SWOT-PEST analysis

Xinjiang is an important wine producing region in China.It has a long history of wine development, distinct product characteristics, and has formed a certain industrial scale.However, Xinjiang wine also faces problems such as low regional visibility, insufficient brand promotion, and Camera Accessories poor product sales.The advantages, disadvantages, opportunities and threats of Xinjiang wine brand construction were analyzed by the SWOT-PEST method from the aspects of politics, economy, ALOE GEL INNERFILLET society and technology, and it was proposed to accelerate the construction of Xinjiang wine brand by means of enriching brand connotation, improving industrial chain, building comprehensive service platform and strengthening publicity.